CONFESSIONS OF A MUSIC LOVER
OLA LARSSON, GENERAL MANAGER, AURORA MUSIC

The world of music
The world of music is both surprising and limitless. It unveils a part of me that is rich and sensitive and produces emotions that I cannot and do not wish to express in words. Music possesses me.
My existence in the moment becomes deeper and is filled with intense emotion.
I know that this world is almost impossible to live in for more than a short period, but I search for it like a favourite and long-awaited guest, as often as I can.
Classical music is something that never ceases to shape me as a person. The depths of the strong feelings I experience from classical music are something I cannot replace. Sometimes the experiences are exciting and uplifting; sometimes they are reflective. Maybe it depends on the piece I am listening to, and

maybe it depends on how I feel in that moment. These are experiences that I cannot ignore and which are impossible to express in words. I want to help people to feel what I am privileged to feel. I want to help others to be enriched by what only classical music can give. This is the foundation of what I see as my mission to further build and develop Aurora Music.
I believe that we all benefit, from time to time, from leaving the digital world that we are so enclosed in today – to live out feelings with others that help us come closer to the depths of experience. To me, it can be listening to Bach’s St Matthew’s Passion in a crowded church, or being embraced by the demanding chamber music of Brahms, or listening to Mozart’s outstanding piano concertos – different every

time I hear them, because I myself have changed.

Creating society
I love classical music. I am convinced that every individual who is given these opportunities will share my vision. I see myself as a missionary who wants to help other people have life changing and enriching experiences.

In my work with Aurora Music, I often meet people who show me that my attitude and belief are right. They confirm that music offers mind-blowing and liberating experiences. I believe that these experiences are important for more than the individual: it is about creating a society that is guided by culture and creativity.